A concept that is extremely successful in the USA.
Once you have the customers in the store, they eventually buy more. But how useful is the app really when shopping? Do you shop differently, more – better?
I usually never participate in customer surveys, but what do you not do for the next kick and the grey contours of a gift? Like PayPal and other bonus systems, Shopkick also tries to arouse the customer’s appetite for collecting. But the choice of product is too modest. With only three goods, all drugstore articles that can be scanned at Karstadt, the anticipation ebbs quickly.
And now? There are also kicks for scanning certain products. So I scour the shelves for shampoo bottles and razor blades and scan barcodes. Meanwhile, I am being viewed with confidence by the other customers. After each scan, Shopkick asks me questions. “Did you buy a Pantene product now?” No. “Did they intend to buy hair care products now?” No.
Hamburg’s shopping street, where small boutiques and large branches line up. Like the one of Karstadt. Finally out of the subway, I open Shopkick and switch to the integrated map function. Here’s more info in regards to https://linktr.ee/Shopkick_Points_Generator take a look at the web-site. It is only a few hundred meters to the branch. Like a wishing rod, I hold my smartphone in front of me and make my way through the crowd. And in fact: As soon as I have walked through the glass entrance doors, a blue circle pops up on the display. “Hello, Kalle” is in its center, followed by “50 Kicks” and the grey sketch of a gift I’m supposed to receive when I keep sat together. I’m excited, although I don’t really know why.
The app communicates cheerfully with the user and asks questions about the shopping behavior and gives tips on the special offers of the currently visited store.
I pass and start one last attempt. Saturn, one of the largest electrical stores in the world. Six floors full of laptops, DVDs, vacuum cleaners, microwaves and more. 35 kicks brings the entry — but of the thousands of items, only one can be scanned. At the latest now it is clear: The concept of”Shopkick” only works up to the shop door.
Shopkick is a brand new app for smartphones that links online shopping and standard retail. What does the consumer get out of it? He can earn discount points by simply passing through the entrance section of a participating store with”sharp app”. There are things in the Mediamarkt, Karstadt, Douglas or Saturn. When you’ve made enough points from a company, you can exchange them for benefits. You do not need to buy anything.
In the US, that the APP has used countless times and will bring good profits to the small enterprise. Once people are at the store, they buy, according to the researchers’ presumption.
The density of participating shops is considerable; the notion of creating money by visiting a store without buying anything is revolutionary. But all of the scans, customer surveys and ads afterwards do not assist with actual shopping – not to mention the numerous data you reveal about yourself. Who buys that the oral-B Professional Care 1000 electric toothbrush simply as you get a couple of tears to it?
Maybe it’s better in other stores. Shopkick has started in Germany with a total of 1300 partner stores. A quick look at the app tells me, the address of a participating Douglas boutique right next door, where”0 other shopkickers have been in Hamburg”. Unknown terrain – whether there are additional kicks for this? I proudly announce to an employee that she has the first shopkicker of her branch in front of her. But she has never heard of the app, let alone special kicks or scans for me. “That’s good that Douglas is there,” she says,”but maybe the app isn’t ready ” The menu only includes an advertisement for “That’s me”, the new fragrance by Helene Fischer.
I discovered and scanned them following a lengthy search anyhow. At the basement of Saturn. I collected a total of 195 kicks daily. That is the equivalent of 84 cents. I still do not understand what superior is supporting the gray gift.
For me, this is a bit spooky and shopping is a torment for me anyway.
On the other hand, we’re just thinking a little bit further here…
Ultimately, Shopkick is nothing more than a purchasing consultant for lonely people…